Why I’m Starting Marketing Recipes
Or: one marketer’s attempt to make sense of creativity, chaos, and cultural noise (with a bit of structure).
Hey, I’m Venice 👋
I’m a London-based marketer with Greek and Armenian roots, a dog named Bruno who thinks he runs the flat, and a career that’s been everything but linear.
Over the past 10+ years, I’ve worked across global brands, buzzy startups, and plenty of pitch decks, from pet nutrition to haircare, helping scale marketing strategies that actually make sense to real people.
And somewhere along the way, I got tired.
Tired of the noise.
Tired of the jargon.
Tired of the performance of it all, especially in marketing, where we’re constantly being told to “be authentic” while navigating a sea of sameness.
I found myself craving honest conversations. About the work. The burnout. The culture. The creative joy. The existential dread. The tech that excites us —and also low-key terrifies us.
I missed writing for the sake of thinking, not just selling.
So, here we are.
Why Marketing Recipes?
Because I believe the best marketing is a bit like cooking.
Some inspiration. A tested method. A handful of chaos. And a personal twist that makes it yours.
Also because I am a foodie at heart ❤️
This newsletter is a place where I’ll share my learnings (and un-learnings) from a decade in the industry, from content strategy and creative direction to the psychology behind what we post, share, and buy.
It’ll be part reflective journal, part practical guide, the kind of thing I wish I had earlier in my career. Sometimes deep and analytical, sometimes light and chatty, always grounded in honesty.
What to expect
Here’s what’s on the menu:
• Cultural trends through a marketing lens
• Creative strategy, social media & brand thinking
• Tech & AI musings for the modern marketer
• Honest chats about burnout, ambition & trying to find your spark again
• Real advice from someone who’s lived the chaos
• A few deep dives, a few lols, and a whole lot of heart
No fake urgency. Just marketing with soul.
🕐 When: I’ll be sharing new posts around once a week (maybe more, maybe less — I’m human, and I like to sleep).
💌 Cost: Free for now. I’ll introduce paid options down the line for those who want even deeper insights, templates, or community extras, but first, let’s get to know each other.
Let’s build this together
If this sounds like your cup of tea (or oat flat white, no judgement), I’d love for you to subscribe.
Already subscribed? Share it with a fellow marketing friend who’s tired of LinkedIn humblebrags and wants something real.
And if you’ve got thoughts, feedback, or just want to say hello — my inbox is open. Either reply to this post or reach out at hello@veniceasour.com. You can also find me yapping on LinkedIn.
Thanks for being here.
Let’s cook up something good.
Venice 💛